Our mission statement at REEDS Jewelers is simple: Your Family-Owned Jeweler ~ Trusted for Generations. It's our firm belief that a strong company's foundation is based on three principles: customer loyality, a trusted brand, and long-term growth for success. From our first store founded in 1946 in downtown Wilmington, North Carolina to our newest lifestyle center stores, REEDS Jewelers continues to focus on these ideals. So relax, drop in for a visit, REEDS wants you to feel happy, comfortable and confident with your jewelry buying experiences.