Good Days Start with Great Jeans, just like a good song starts with a great beat. For our fall denim campaign, we’re spending the day with some of our favorite musicians to find out how they work, what inspires them, and what they look for in the perfect pair of jeans of course. We’ll feature these artists (both men and women) on the site in a variety of ways, including still images, video and blog content. In other big news, we’ll launch our expanded men’s collection and our athletic fit that’s sure to get him excited about all the new ways to wear Madewell. Good days, great jeans, tons of options—that’s what this month is all about.