‘Inspire and develop the builders of tomorrow’
The LEGO Group’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.

Children want to have fun and parents want to raise happy children. LEGO believes these goals of fun and happiness respectively are very well connected. We also see that parents and children are coming closer together through play. Our promise to children and the adults in their lives is to deliver Joy of Building and Pride of Creation.

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