‘Inspire and develop the builders of tomorrow
LEGO's ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.

Children want to have fun and parents want to raise happy children. LEGO believes these goals of fun and happiness respectively are very well connected. We also see that parents and children are coming closer together through play. Our promise to children and the adults in their lives is to deliver Joy of Building and Pride of Creation.

Sign up for a LEGO Life Meeting at the LEGO Store and meet other LEGO Life members, participate in fun themed building activities! There is a new theme and build every month!  LEGO Life meetings take place one hour prior to store opening on select Saturdays during the month January – October for kids ages 6-14.  Cost per meeting is only $10 per child and get a free 100 point VIP (a $5 value) voucher to use the following month!