Founded in 1995 by former diamond wholesalers, Diamonds Direct is part of a generations old tradition of eliminating the middlemen and sourcing direct from the world’s best mines and best diamond cutters. By maintaining involvement in the entire lifecycle of a diamond, Diamonds Direct ensures the best quality diamonds are handpicked for their showrooms across the United States. As a result, Diamonds Direct has one of the nation’s largest selections of fine jewelry and diamonds at the lowest prices guaranteed anywhere in the United States. Today, Diamonds Direct is one of America's largest and most successful jewelry companies with ten locations in the U.S. Each location offers loose and mounted diamonds, a multitude of engagement ring mountings by America's top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more all protected by their industry leading guarantees and warranties, including an unprecedented 110% lifetime upgrade. Diamonds Direct is a socially responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberly Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. For more information visit www.DiamondsDirect.com.