At Build-A-Bear Workshop®, our mission is to bring the Teddy Bear to life. An American icon, the Teddy Bear brings to mind warm thoughts about our childhood, about friendship, about trust and comfort, and also about love. Build-A-Bear Workshop® embodies those thoughts in how we run our business every day. Our core values — reach, learn, di-bear-sity, colla-bear-ate, give and cele-bear-ate — can be seen in everything we do.