Diamonds Direct to Open at Crabtree Valley Mall -- Official Jeweler of the Carolina Panthers Finds a Home in the Triangle --

Raleigh, N.C. (September 15, 2008) – Diamonds Direct, a diamond manufacturer and the official jeweler of the Carolina Panthers, opens a showroom outside Crabtree Valley Mall on September 24th. The Charlotte, N.C. based company has revolutionized the bridal and diamond business in Charlotte, and is now offering the same service and guarantees to customers in the Triangle.

Diamonds Direct Crabtree imports diamonds from their cutting facility in the Israeli Diamond Exchange in Tel Aviv. By cutting out the middle man, they can offer customers the largest selection of certified diamonds and engagement rings at the lowest prices anywhere in the country, guaranteed.

“I’ve recently returned from Israel where I hand selected a huge inventory of diamonds for our new Crabtree location to be sold throughout the holidays,” said Barak Henis, Diamonds Direct Crabtree Vice President. “I am so excited about our new freestanding showroom. It is our goal to provide education, value and guidance to our customers. This is a new concept here in the Triangle, and I am hoping our direct selling approach will improve the way diamonds are priced and purchased in Raleigh.”

Diamonds Direct Crabtree imports rough diamonds from their mines around the world and sends them to their Israeli cutting facility where each stone is manufactured, cut and polished. The diamonds are then certified and directly imported to the United States.

With each purchase, Diamonds Direct Crabtree offers generous guarantees and unmatched services: an unbeatable lifetime upgrade policy, complimentary jewelry maintenance and cleaning, a free appraisal for insurance purposes and 18 months financing. Diamonds Direct Crabtree also offers customers a full money back guarantee and 90-day price protection -- no questions asked.

“We create a no risk shopping environment- with our selection, education, guidance, prices and service after the sale you, can’t lose,” Henis said. “Our policies are important to us; they contribute to our passion to provide our customers with the best jewelry-buying experience possible. We’ve selected our knowledgeable sales consultants not just based on their skill, but also because they each have a passion for our business and serving our customers.”

--more--
Diamonds Direct Crabtree’s showroom is located in the former Wachovia building on Glenwood Avenue. Since they acquired the building in early 2008, the company has transformed the space into a luxurious 6,000 square foot showroom. Store hours are: Monday – Friday 10 a.m. – 7 p.m. and Saturday 10 a.m. – 5 p.m. For more information, visit www.DiamondsDirectCrabtree.com.

About Diamonds Direct
Diamonds Direct opened its first retail location in the SouthPark area in Charlotte, N.C. 15 years ago. The company has built its reputation on the pillars of education, selection, guidance and value. Years of this successful business philosophy also lead to an opening in Birmingham, Ala. this past June.

Diamonds Direct’s parent company, Arabov Group, Ltd., began as a diamond manufacturer 65-years ago in Tel Aviv, Israel and is one of the largest diamond manufacturers in the world. The Arabov Group has several divisions in the United States that sell to jewelry stores around the country at the same prices that Diamonds Direct sells to customers in its retail establishments. The wholesale operations are located in the diamond district in New York, Rockville, Md. and Scottsdale, Ariz.

Each Diamonds Direct location offers loose and mounted diamonds, a stunning collection of engagement ring mountings by America’s top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more. For more information visit www.DDUSAINC.com.

back