BLUE JEANS GO GREEN

Guest Blogger - April Clark, Fashion Aficionado, Beauty, Lifestyle Blogger​

Whether it’s spring cleaning or doing your part for Earth Day, there are ways that retailers at Crabtree Valley Mall can help.  Meet Madewell, a denim company not only committed to making us look good but to do well.  Madewell believes in doing what they can, where they can, to give back.

Did you know recycling of old clothes is a major way to reduce solid waste? An average American throws away approximately 80 pounds of used clothing per person. Nationally, it costs cities $45 per ton to dispose of old clothing. Synthetic clothing may take hundreds of years to decompose.  Through Madewell's 'Blue Jeans Go Green' initiative they are committed to taking your old denim to create insulation for homes, giving us more space in our closet and on our planet.

How it works:

STEP 1

Bring your old jeans into the Madewell retail store, Upper Level E next to Banana Republic and Janie and Jack. Bring any style or color of jean and as many as you like! What a better time to spring clean?

STEP 2

They’ll send them to Blue Jeans Go Green™ to recycle into housing insulation.

STEP 3

You’ll get $20 off a new pair of jeans. Check out a couple of looks from the spring collection.

PICTURE CAPTION: Wrap top in Indigo Stripe, Highrise slim boyjean with knee rips and Vans slip-on.

PICTURE CAPTION: Whisper cotton v-neck tee, Surplus Jacket, Fringe bandana multi-stripe 10” skinny in Danny wash and the Claudia sandal in amber brown.

Through this initiative over 300 houses have been built with insulation made from passed-on jeans, 126 tons of waste saved from a landfill because of recycled jeans versus tossed and 80 percent of the Blue Jeans Go Green™ housing insulation is made of post-consumer recycled denim.

Stop by with your old denim and check out the new spring collection!